Before purchasing this hairdryer, I read **far** too many reviews and compared so many! A few hours went into the search and comparison. I'm picky about what I purchase! However this effort paid off I think! So here's what I was looking for:• I did not care about traveling with my hairdryer. I did not want the heaviest model out there either. I've had heavy models and I cannot see where they are any different from the lighter models outside of general weight!This is light enough that it could be lugged around for a flight, but I'm just not into that typically.• I wanted a product that had a lot of control and that would blowdry my thick, but fine, hair quickly without damaging it. Wanted multiple heat settings, especially "cool".• I did not want to spend over $75. That is because I HAVE spent as much as nearly $300 on blowdryers in the past! They all worked pretty much the same! The most expensive one that I purchased came from a friend who was a well known Boston hairdresser and she bought me a hairdryer through her professional account. It did not last very long, although longer than others...at $275! So, I was over that...paying that much money for a hairdryer. Nope! Stay firm, I told myself!! The hairdryer had to be under $75.00!!!• I wanted to be able to defuzz the air intake/fan. I did not want sparks! Yes! I've had 3 or 4 cheaper models actually smoke and spit sparks...the high-priced one actually had little flames coming out just before I tossed that into the trash...stinky smelly burnt thing!! It is critical to be able to clean out all the fuzz that can accumulate in the hairdryer over time.• I wanted a lot of ***bloooow*** power! Did not want to stand in front of the mirror for extended time on most days when I'm in a rush to get out the door!• I admit it...I wanted something that looked elegant in my bathroom!* I wanted a cord that didn't get tangled up and was originally looking for a hairdryer with a retractable cord.I settled on this one and it is a gem!Here's what I bought and why I gave this hairdryer 5 stars:I plugged it in and immediately it sounded very soft to the ears. It sounded like a far less powerful hairdryer than what I thought I had finally purchased. WELL IT IS MORE POWERFUL THAN THE REST! In fact, I read one of the reviews here and the person indicated that the hairdryer did not blow as strong as what she had expected. There are 3 settings for blowing...low, medium, high and 3 settings for heat.WHAT I REALIZED was that this hairdryer is so nicely designed that it is simply NOT AS LOUD AS THE OTHERS. It also BLOWS MORE STRONGLY THAN THE OTHERS...BUT with less noise! I realized this when I was trying to blow out my bangs and had to turn it to a lower speed to do what I wanted...it works perfectly.... Happy me!Since I do not care about taking it with me when I travel, I shrugged off the weight. However, what I found is that this is lighter than many on the market. It is also chic...I find the rose gold touch attractive but a bit too flashy in my personal design book. However, it is still elegant and classy...they call this rose gold but is more like a rose gold colored high sheen metallic.... The hairdryer itself is very classy black with a soft, tactile, and trendy black finish.This doesn't have a retractable cord...but I have had problems with those retractable cords retracting over time with other models. So, I opted for this heavy-duty round "professional salon" cord which doesn't curl up and twist into knots. There is a velcro band that makes it super easy to fold the cord into any length you wish..and .it looks good...not a tangle or curl in the cord whatsoever. Tidy.This hairdryer comes with two attachments which made easy blow-drying for my hair type. I like it. A lot. The other reviewers said something about the cool settings not working very well. I use these since I live in a very humid, Southern climate here in the US. I found that that the COOL settings work very well both with the instant "cool" button as well as the Low setting. However, you have to WAIT a little bit for this to cool down...it is not as quick as other hairdryer models I noticed. So patience required!!!The back comes off easily in the air intake/fan region so that the filter can be cleaned. Excellent, just what I was looking for.Best of all, I did not pay over my budget!!! Extra happy stars for that!!! I paid pennies under $50 at $49.85. Well worth it...money to value ratio gets more than 5 stars. This hairdryer feels and look much like the $300 one I once had (that one actually had a little fire popping out of the back of it when it was sent to the trash!)...in fact, my hairdresser friend said that she has had it with the expensive models as they are just the same as most of the cheaper models!Trezoro Customer service...this is something I did not mention in my "wants" list...but the company Trezoro has emailed me every step of the way with delivery, which was fast. This is not something that I paid a lot of attention to...but the delivery notifications were very professional I will add. Their emails were nicely written...however Trezoro, don't send emails to your customers starting with "Dear," without my name...that is so tacky when all the rest is so well presented!!Finally...I sum up that this is a terrific hairdryer that looks classy and works extremely well in an unusually quiet manner! I am thrilled with the strong "blow" that I get and my hair dries much faster than the others with less wattage...this is 2200 watts where most are 1875 or lower. Highly recommend this...hopefully this review will save you some time, too!