Update two days after my initial review... After further consideration, I am changing this review drastically. I want to love this watch so much, but this thing has really been getting on my nerves.I am still considering this the best hybrid available, btw. I’m so confused!I am annoyed enough at the software for this watch that I am knocking down to three until Fossil fixes them (then I’ll move up to four stars). I'm not sure this watch was really mature enough to be released. But it can get there.The software fixable (hopefully) problems:1. How the heck do you get the light to go on consistently? You can flick it, hit it hard with your (other) hand, whatever. I just can’t get it to go on consistently. UGH! I’m assuming that this isn’t an inherent hardware issue, and that Fossil can turn up the sensitivity to improve...2. How do I get tomorrow’s weather? I can get today’s, and a three day forecast two days out, but nowhere can I find tomorrow’s weather.3. Let me invert the text/background. It would be so much easier for me and my old eyes to see if it was just inverted. During notifications, put the whole thing like that. Let me choose. Shouldn’t be hard to do. If you have young eyes this might not be an issue. I’m having a really hard time reading notifications due to the white on black choice (that I cannot change).Not fixable hardware issue that will keep this watch from ever getting five stars from me:I'm not sure if they are using older technology for the e-ink or something. Contrast is not nearly as good as something like a Kindle Paperwhite. (Note: according to one of the answers for a question for this product, the crystal is tinted brown on the brown one. That would reduce contrast.)...and now, my previous review (with some edits because it went against what I typed above)... This has a better summary of my opinions on smartwatches, the features of this one, etc.———————————I have owned this watch for about two weeks now. I like this watch, and see it as, perhaps, the best smart watch I have ever owned for my preference for features.I am really into hybrid smartwatches. I want a watch with real hands. I want days or weeks between charging. I want a watch that looks like a normal watch. I want a watch that I can look at only briefly in order to find out what the message was, or who’s calling, or whatever. I do not want a watch that has apps built into it, or listens for “Hello Google,” has games on it, or whatever. If you’re into those things, look elsewhere. This does not run on Android/Google Wear, or Rizen, or Pebble’s OS, or anything like that.I used the Withings Steel HR for a long time. It almost fit the bill. The problem with it was that the display was too small. When there was a notification, I had to stare at it for a long time and watch it scroll across. Really rude when I was talking to someone. Loved the watch, but would give 4 stars due to that behavior. I was waiting for something that solved that issue.So, I got this watch after a long period of anticipation. The watch fits the bill. It gives good notifications that I can look at quickly. It has long battery life. It is a good looking watch, and not obviously a smartwatch. Let me break these down further for you:The good:1. Appearance: It looks like a watch. A nice watch. Not the sexiest thing I’ve ever owned, but a nice looking watch. It does not look like a smartwatch. It’s not incredibly large. The info on the display is subtle due to the dark background. Yay!2. Battery life: This watch meets the manufacturer spec’s. I think it might even be better than specified. I don’t get that many notifications, so my use might be light, but after a week, It was easily over 50%. Yay.3. Notifications: FINALLY! I can see (most of) what the notification is without hitting buttons or waiting for it to scroll. Yay.4. Features: The features on this thing are surpass what I need. I like the weather (see more under cons though). I like the fact that it can control music (not a feature I use). I like the fact that I can ring my phone when I’ve lost it in the couch. Yay!5. Very coolness : I love what they did with the hands... When you are doing anything with it, the hands point to the 3 and the 9 so you can see all parts of the screen that have info on them. Brilliant! Also, you can have it such that when you turn/flick your wrist, the hands circle around once. It looks cool, and it lets you see any one of the items on the screen. It has always bothered me that "real smartwatches", if you set them up with virtual analog hands, will still cover the date. Just let me see the date!!! This watch always lets you see it. AWESOME!Cons:1. Responsiveness: This watch is e-ink. E-ink is not quick. Be patient, and understand that e-ink is not yet a responsive technology.2. Light: I can’t figure out how to get the light to come on consistently. Still working on that. If I figure out the trick, I’ll update this review. Hitting the watch harder isn’t it. Flicking it with my finger is inconsistent. Tapping it on the top left a strange amount (people will go “What did you just do???”) seems to do it pretty consistently.3: User interface: It’s kinda weird. When a notification comes up, you have to hit the middle button to see it more. Why the heck can’t you just use the upper and lower buttons to scroll it right away??? Dismissing the notifications is weird too. It seems as though the best method is to just hold the middle button for a little bit.4: Old person use: I’m currently roughly (the_current_year - 1973) years old. My eyes are not what they used to be. Sometimes it is a bit difficult to see what’s going on, especially with the light text over dark background, which leads to:5: Customization: Why can’t I switch it from white text on black background to black on white? It would be much easier to look at. It might not look as sexy, but I sure would find it easier to use.6: Weather: I can’t figure it out. It seems to show the extended forecast starting two days out. It’s Friday. I want to see weather for the weekend. It shows me the weather starting on Sunday? Where is Saturday? Perhaps I’m looking in the wrong place, but clearly they didn’t put it in the right place. (Note that weather is a functionality beyond what my requirements are, but it really is nice to have. As long as I don’t care what the next day’s weather is!)So, as you can see, I definitely have some complaints about it. These might be deal killers for you, but for me it’s the best available. Looks like a normal watch, gives decent notifications, has long battery life. That’s what I want. When a better hybrid comes out, I’ll switch to that, but I don’t see that coming anytime soon.